In psychology, persuasion is defined as the specific act of convincing people to change their visions regarding the viewpoint proposed by the partner in communication. ... We will write a custom Essay on Psychological Definition of Persuasion specifically for you for only $16.05 $11/page. Persuasion [engl. Persuasion and Manipulation are two words in English language that confuse non-natives a lot. The psychology of persuasion is best exemplified by two theories that try to explain how people are influenced. 2. Factors that Lead to Successful Persuasion . Or it can be repeated after one or two intervening words (diacope) or at the beginning and end of a clause or line (epanalepsis). Persuasion definition, the act of persuading or seeking to persuade. After the war, Hovland continued his exploration of persuasion at Yale University. Outline how persuasion is determined by the choice of effective communicators and effective messages. Persuasive Kommunikation (von lateinisch persuadere „überreden“) oder Überredungskunst (auch Kunst der Überredung) ist eine Form der zwischenmenschlichen Kommunikation, die auf das Beeinflussen des Kommunikationspartners zielt.Primäres Ziel der persuasiven Kommunikation ist das Erreichen von Einstellungsänderungen, nicht jedoch Verständigung … During the Second World War, Carl Hovland extensively researched persuasion for the U.S. Army. The first factor that can impact the success of the persuasion attempt is the person communicating or the source of the persuasion. Persuasive Communicators. O dark, dark, dark, amid the blaze of noon. Persuasion is meant to benefit all parties in the end. See more. Persuasion vs Manipulation . Section Learning Objectives. Aristotle says that "Rhetoric is the art of discovering, in a particular case, the available means of persuasion." Persuasion is often confused with manipulation, which is the act of guiding another towards something that is not in their best interest by subverting their thought processes. Explain what type of person is most persuasive; Clarify what aspects of the message make it persuasive . Summarize the variables that make us more or less resistant to persuasive appeals. 6.2.1. Theories of persuasion and psychology: the power of situations. Review the conditions under which attitudes are best changed using spontaneous versus thoughtful strategies. persuasion; lat. Description: Throughout its history, humankind has been motivated to war, terrorism, ethnic cleansing, genocide, racist hysteria, religious intolerance and extremism, mass suicide and many other forms of irrational and pathological behaviour. O’Keefe (1990) argued that there are requirements for the sender, the means, and the recipient to consider something persuasive. Changing Attitudes through Persuasion. persuasio Überredung, Überzeugung], [KOG, SOZ], Prozess der Beeinflussung oder der Einstellungsänderung durch Verarbeitung.. 6.2. Social Psychology is the science that studies individual beliefs, attitudes, and behaviors in settings where other people are present (or merely implied or imagined--which makes the definition pretty broad). 3. The topic of persuasion has been one of the most extensively researched areas in social psychology (Fiske et al., 2010). Robert Cialdini, in his book on persuasion, defined six "weapons of influence:" Reciprocity: People tend to return a favor. There are many similarities in the two concepts, and because of overlapping, people think that the two can be used interchangeably. Persuasion is typically defined as “human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21).